Biharis made them Budibak
Everyone was
made Budibak. Modi, Media & Mind Readers all were proved Budibak.
How could they under-estimate Bihari Intelligence, that too from a Land that
gave Gyan
to even Lord Buddha.
Their predictions were as random as the Bihari
they surveyed. Did they really speak to the guy riding a buffalo while
listening to Bhojpuri Gaana or the
number crunching was done in AC rooms in Delhi? Even Chanakya had to apologize for
horrible predictions, so did Pranab Roy of NDTV. Did they misjudge Strategies
or Tactics?
While their
Focus was totally on the Cow, Dead or Alive, they forgot that different parts
of India look at the same cow differently. While a Haryanvi loves the Milk, a Punjabi makes Lassi,
Bihari carries Dahi in Gunny Sacks, a Marwadi bottles Desi Ghee, UPwala boils
to Khova
and a Bong splits it to Chhena. So the Makkhan loving Gujarati
forgot that even Lord Krishna was chased away by Jarasandh, the king of Magadh.
Strategy depends
on Tactics
Generals
believe that wars are won by excellent strategies, but every warrior knows that
it’s the Tactics that make or break strategies. Strategies look nice on paper,
but once the soldier comes face to face, its execution that matters. How could
Modi forget this point that worked so well in LS elections, when “Bharat Nirman” flopped, in spite of thousands
of crores spent by the party in power?
Promises work only when people believe them
This was
repeated, in reverse, by a Haryanvi snatching away Delhi, in spite of Govt. Might
& Media Masala. The people this
time believed Arvind Kajriwal, regardless of what was promised by the Prime
Minister.
Looks like all
the “Plans” hatched by Teja’s
henchmen, flopped in taming Bihari “Paplu-Taplu”.
The Vasco-de-Gama ki Gun too didn’t fire.
Misunderstanding
Bihari Psyche
“Plan
hi Galat Tha”. Progress means different things to different people.
While Guajarati are known to adopt the world culture and progress to them means
more Dhandha.
The Bihari loves his Traditions and Jaat more than anything else in this
world. They live a similar lifestyle, regardless of where they are.
While both
love their culture, it is different. It’s alright in Gujarat to mingle with
people of different castes as long as they are from same class (cash). In Bihar
the mingling happens totally caste wise, class is mostly ignored.
So when Modi
goes and promises Money & Material, the Bihari wants to know which Caste
will get how much. The focus is always on how much share (not cash) is given to
people of his Caste. You may call it backwardness, but that’s how priorities get
decided. Tradition followed by their caste is sacrosanct. In north India the
love for their tradition increases as ganga flows, increasing from Haridwar,
highest near Kolkotta.
They didn’t
believe a Gujarati to do justice to their
way of Progress, which Lalu utilized to the Hilt.
Promises looked
False
It was a Complete
Branding Blunder by Modi & co.
He should have competed with Vikas Purush Nitish on just that, Vikas.
When he had already won the Vikas
fight in LS Elections, why did he switch over to his Jaat. Why didn’t his
brand managers correct him, or did he see the Dalits deserting Manjhi & moving to Lalu?
Once he
switched over to Jaat, his own lack
of confidence in brand Vikas got
dented. People believed track record of Nitish to provide Vikas and promises of Modi, seemed yet another Jhoomla.
That is where Lalu, the epitome of Jaat Politics, got an upper hand. With
People believing him to be true to his Brand, they trusted whatever he said. He
too was careful not to touch Brand Vikas
by insisting on Nitish as CM.
Chokarings
That is how
Buffalos in Purvanchal talk to everyone. Everyone there understands what a
buffalo is trying to say “Kahe Chokarat Ba”.
Every mass
communicator understands that you need
to grab the brain, before putting sense into it. Modi failed to grab the
brains of Biharis, who understand what even a buffalo tries to say. You can’t
beat Lalu, that too in Bihar, to attract attention of the masses. While Modi
had large Rallies, Lalu had 250 small ones, discussing Local Issues in a lingo
that even Buffalos there understood. And
Trusted.
Modi’s
Rallies focused more on Cows (both Dead & Alive) in a land where Buffalos
are preferred. The Curds of Cow’s milk is not as thick and can’t be carried in
Gunny Sacks. Like a Professional DJ, he went on raising Financial Package prompting
the crowd, 50,000 Karoon, 60,000 Karoon… Poore 1.25 Lakh Karod Diya ! “Bhaowkaal ba”. No one trusted the funds to come. “Gaana
hi bekaar hai, Volume kahe badha rahe ho”.
Besuri Qawwali
Brand
managers insist that everyone in an organization follows symmetry else the
message gets diluted. While Bihari Brothers struck to their specialties, team
Modi didn’t clap in tandem. Everyone was singing different song, some on Cows,
few on its dead body, some on reservation and others on development. BJP
invited Upper Caste, while Manjhi called the Mahadalits, to the same venue. No one was happy.
Both Bade Miyan & Chote Miyan stuck to
their roles, while Rahul’s crooning was completely ignored. That made Biharis
believe to get their Way of Vikas, caste-wise.
Follow
Traditions
Promises are
useless if people don’t believe you. Winning Trust is paramount to winning
hearts. People from different regions use different formula to check the
trustworthiness.
While Delhi
trusts Known contacts only, Mumbaikar
goes on face value. Chennai depends on well established brands, Bengaluru seeks
Latest Version. Marwadis hate
Showoffs, Punjabis love them. Gujjus make quick decisions, while Bongs take
their own time. Punjabis & Telugus prefer settling Abroad, Eastern Indians
always have one leg in their native place.
An
organization based in Delhi, should understand Bengalureans and their point of
view of using cutting edge technology. Mumbaikar should expect a Hyderabadi to take an hour when he says
20 minutes; also verify his change of plan from time to time. Don’t go on
Tamilian attire, he has better priorities.
Bihari Gyan
Brand Modi
got eroded, thanks due to bad co-ordination & failure to understand what Biharis
want. Here are a few points every political party needs to learn:
·
Understand the Psyche. Allow local leaders to lead or at least take
their suggestions seriously
·
Put the Best foot forward.
Put Recognized, Acceptable & Credible
Faces forward
·
Don’t be a Teja. Don’t depend on Loyal people, let Performers
drive the campaign
·
Maintain Brand Image. It’s
alright to change course mid-way but stick to your core competency
So it’s a
combination of Understanding the Psyche & selecting Disciplined Performers is
what is needed to win Elections. Every organization should have leaders who can do both.
Disclaimer: I have been an Active Karyakarta of AAP Bengaluru for past 2 years.
The Views mentioned above are my personal and should be treated so. More about
me at www.nashwall.com/About-Us.html
